Rheology Modifier (Bentonite, Organoclay, Hectorite, etc) is very popular for cosmetics and personal care field. They are widely used in applications of facial mask,cosmetic creams, toothpaste, lotion, hair wax, skin care products and so on. Different product will be recommended due to their difference in color, viscosity, thixotropy, anti-sagging performance.etc. Contact us if any inquiry in cosmetic industry.